Victoria’s Secret: What’s Yours?

Company: Victoria’s Secret

Product: Under-Apparel

Service: Support, intimacy, confidence

Slogans:

Best When Shared

These Are Victoria’s Secret. What’s Yours?

For All the Parts You Share

Pitch: Victoria’s Secret sells three things to women: anatomical support; intimacy enhancement; and confidence reinforcement. Ads focus on beautiful women wearing, in general, only Victoria’s Secret lingerie and a smile. To that end, the campaign centers around the sharing of intimacy (and secrets), as well as prompting women to claim characteristics that make them part of the Victoria’s Secret community of beautiful, powerful, confident women.

Note: Images are straight from the website for Victoria’s Secret (which you can find here, who in no way endorses this pitch (nor has even granted permission for their use. This post is merely a spec-pitch for possible non-commercial use as a creative portfolio.


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