Multiple Enthusiasms

Infinite jest. Excellent fancy. Flashes of merriment.

Tag: Struck by the Light of the Son

“Blues’n How to Play’em” is the second (other) of my stories from the Sparks collection I published with Simon Smithson that I’m now making available individually for anyone who missed that limited-edition collection.

It was one of the most challenging stories I’ve ever written for a couple of reasons, not least of which was that it’s written in a Blues-y patois.

I realized when writing about “Struck by the Light of the Son” that both it and “Blues’n How to Play’em” began their lives as two-page stories based on Janet Fitch’s writing prompts. I know that I wrote an early draft of “Struck by the Light of the Son” as a story for the “fret” prompt; I can no longer recall the word for which I handed in what later became “Blues’n How to Play’em.” I do remember that the prompt was just an excuse; I’d already started the story a couple of times.

Honestly, I no longer remember the inspiration for the story. I know I workshopped it a few times, both at USC and in one of the myriad writers’ groups I once-upon-a-time found and joined on MySpace.

Wow that seems like eons ago.

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After several years in a will-they/wont-they purgatory, the digital revolution in publishing has finally become more a matter of when than if, where “when” seems to be 2010. Apple’s launch of the iPad–which featured five of the big six corporate publishers as partners and only ignored the sixth because someone within the company had outed the device the day before official launch–got the ball rolling and demonstrated that ebooks were not just a novel trend but rather new media for novels and all sorts of other forms of storytelling. In late August, Amazon’s third-generation Kindle, with its improved screen and form factor and its lower price, effectively killed the counterargument. The only thing left to really argue about is price.

But really, that’s fodder enough.

Since Apple got all those publishers on board and got its iBookstore rolling (or did it? Has anyone heard anything about the iBookstore? All I hear about are the devices–Kindles, nooks, iPads. Not so much about the stores), there’s been a debate about what’s a “good” price for ebooks. One common idea discussed when the iPad launched was the so-called “agency model,” which basically meant that publishers got to set their own price. Tech Eye mentions that this is in opposition to allowing, say, the vendor to decide the price. In other words, it’s the difference between, say, Harper setting the price of its books and Amazon doing so.

Publishers, of course, want high prices. This was why $10 ebooks were so common during the beginning of last year. Right after the iPad? Seems like publishers–corporate and otherwise–got a little high off the power of the partnership and suddenly decided that the right price for ebooks was between ten and fifteen bucks. The New York Times discussed the phenomenon.

To really get into the discussion, though, we have to consider factors regarding price. There are myriad.

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When Simon Smithson and I published Sparks, the deal as we had discussed it always included a 6-week clause. When Sparks did so well at the outset–flying up the Amazon rankings in multiple categories and hanging in as a “Hot New Release” over Christmas–we briefly discussed keeping it live longer, but ultimately decided against it.

I think it was the right decision for Sparks. The 6-week window introduced an element of scarcity it didn’t otherwise have.

Digital publishing, however, seems to favor what many businessfolk call the long tail and I like to call the long game, mainly because even though I (mostly) have an MBA, I still like to play.

Now, just a week or so ago, Amazon announced a new Kindle Singles program, which Wired hailed as a beacon to “save long-form journalism.” Basically, it’s Kindle-original content that’s longer than a magazine piece but “much shorter than a novel,” clocking between 5,000 and 40,000 words, it seems. According to Wired. According to that press release, the lengths hew to approximately that midpoint.

I liked the idea. When I first published Entrekin, I used Lulu to implement what I called the iTunes publishing model; the collection was available, but each individual story was available as a 99-cent PDF.

It was a rousing success. It sold way more copies than I’d ever expected. When I made the digital content free, the downloads skyrocketed.

And now that Sparks‘ time has passed, and now that Amazon has announced this Kindle Singles–which is pretty much exactly the model I implemented nearly four years ago–well, it felt rather natural to published both of my Sparks stories the same way.

So I’m going to, and I’m going to start with “Struck by the Light of the Son,” and I thought, hey, what a great opportunity to talk about it a bit.

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