Lately, there’s been a price trick among independent authors using Smashwords and Amazon: if one made one’s ebook available to Smashwords’ distributors (like B&N and Kobo and Apple) free, Amazon might match that free price. It was the only way to offer a book for free at all, at least for independent authors.
This is no longer the case, and one of the reasons I went Amazon exclusive. In exchange for making my books exclusive to the Kindle platform, I also gained access to the ability to initiate promotions and could make my books free for five days out of every 90.
I did so this past weekend, over Christmas. Hoping to attract a few of all the new readers unwrapping and firing up their shiny new Kindles.
I think it worked.
Mark Coker’s Smashwords seems, ostensibly, a rather brilliant idea. It’s sort of the ebook equivalent of Amazon’s Author page; whereas Amazon’s page lists all the work an author has available on Amazon in one spot, Smashwords makes available a single title in myriad different digital formats, including the usual ePub and mobi formats (for pretty much all readers and for Kindle, respectively), as well as PDFs (people still read those?), html (for web viewing, I figure, whether by desktop, laptop, or tablet), Microsoft’s Word (er. For people who want to word process it?), and even text (for people who . . . I give up. You can tell me why people want text files).
I like the idea in theory. My job, as I see it, is to both write the story and make it accessible, and accessibility works on several levels. I want to make the story appeal to readers, but I also want it to be available in any way a reader wants. Even if I can’t imagine why a reader wants a certain story available in a certain way.
Nowadays, there are myriad ways for people to read stories. There are no fewer than four different Android tablets available right now, and that’s only Android. There’s also the iPad and now the new HP tablet running WebOS. In terms of ereaders, we’ve got Kindles and nooks, of course, but also Kobo and Sony’s efforts and several other somewhat generic readers all of which have e-ink displays and most of which display ePub files and etc.
So far as I can tell, Smashwords seeks to solve the actually legitimate problem of making one story available for every platform. Maybe that’s the reason for the txt file?
And it’s not a bad solution, by any means.