My first was: shiny!

My second was: wow. I was so right.

I’m really pleased I nailed the pricing ($79 and $199, specifically). I had the feeling we’d see sub-$100 by year’s end, and I’d hoped it’d be sub-$80, because this paves the way for the continuing digital revolution. I think we’re going to look back and notice that the thing that finally made e-reading totally mainstream was the $70 Kindle. At that price, it’s nearly impossible to pass on it (and consider that by next summer, we’re probably looking at a sub-$50 Kindle).

Between a $79 Kindle and Apple’s iPad, this could well be the conquering moment for digital publishing. The death blow.

Can the big six maintain business-as-usual anymore? Heck, what is business as usual?

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