That was one of the search phrases that led someone here. The actual phrase was “is blogging worth it writer,” but it immediately rewrote itself as a question in my head. I’m going to figure the seeker in question found “The Trouble with Blogging,” which remains one of the most popular posts on this site.

That post discussed the dilemma sharing writing online, for free, poses to the professional writer–and by “professional,” I’m meaning both those writers who are aspiring toward bestsellerdom and those who have already achieved it. Actually, though, I’ve realized, more accurately, it’s really only a dilemma for aspiring authors, less so for ones who’ve gotten publication deals already; certainly, J.K. Rowling, Dan Brown, Stephenie Meyer, and Stephen King don’t really have to worry about any such dilemmas, given how much money they make from their books already.

Then again, none of them blog.

(Can I note, as an aside, how much I loathe the word? “Blog”? It sounds like the Internet drank too much. It sometimes reads that way, too.)

The prevailing dilemma I wrote about was a simple question often raised in other contexts: why buy the cow when you can get the milk for free? If I–as a guy who’s endeavored, over the past few years, to become a professional writer, and, indeed, has a master’s degree in it–continue to post good, well thought-out, well written essays on my site, why would readers want to buy my books?

Of course, the answer is right there; because my site is not my book. Because my books–while well written and well executed and occasionally full of essays–are mostly not what is on my site.

But is it worth it?

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