Tech Crunch reports that Amazon will announce its new Kindle “Fire” tablet at the press conference it is holding tomorrow.
Everything we’ve previously reported on the hardware remains the same. It will be a 7-inch backlit display tablet that looks similar to the BlackBerry PlayBook. Gdgt’s Ryan Block was able to dig up a bit more about the connection. Apparently, the Kindle Fire looks like a PlayBook because it was designed and built by the same original design manufacturer (ODM), Quanta. Even though Amazon has their own team dedicated to Kindle design and development, Lab 126, they wanted to get the Fire out there in time for this holiday season so they outsourced most of it as a shortcut.
I get the feeling there’s more going on here.
Because at that gdgt link, Ryan Block notes:
Amazon’s own Kindle group (called Lab 126) apparently opted not to take on the project, in favor of continuing to work solely on next-gen E-Ink-based devices.
Me, I’m wondering if this new “Fire” isn’t a separate product. If I were Amazon, I think that’s what I might do; develop a media tablet separate from my e-reader, because the e-reader and tablet markets overlap but are, ultimately, disparate.
Then again, if I were Amazon, there are a lot of things I’d be doing.