Multiple Enthusiasms

Infinite jest. Excellent fancy. Flashes of merriment.

Category: Exciting Press

Over the past week, I’ve quietly updated two Exciting Press titles, my short stories “Blues’n How to Play’em” and “A Song for Bedtime,” the latter of which began its life as “Struck by the Light of the Son.” Both had been included in the Sparks anthology I published with Simon Smithson in December 2010, and both later became the first standalone stories published by Exciting Press.

Both have taught me a lot about the market for short stories, and why Kindle might just be the best way to target that market.

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It’s amazing how much a simple sentence can change. Nine words. Nine simple words. How much and what it has changed . . . well, those things remain to be seen. But they’re the words that made me a no-longer-just-“self-published” author, and they’re the words that brought one of my favorite novels–as well as several others by its author–into the digital realm.

They’re the words that ended my review of Nick Earls’ Perfect Skin, and, in some part, they’re the words that are the reason I can link that title to the page on Amazon where you can purchase Perfect Skin for your Kindle (at the time of this writing, it’s still in process at Barnes & Noble, but you’ll soon be able to purchase it for Nook, too).

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When the free promotion for The Prodigal Hour translated to decent sales, I was impressed. Enough that I started to consider free promotions more strategically with the desire to use them both better and more deliberately, and I think that doing so is increasing sales.

In fact, I’m sure of it. Sales have increased, bit by bit, every month. Not by a whole lot, yet, but considering where they started, they’re building steadily and seem on pace to continue to do so.

So how?

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The other day, I talked a bit about my experiences using KDP Select as both an author and a publisher. I noted that I didn’t think timing made much difference and noted some things that hadn’t caught on in the way others had, but I’ve noticed some things I think do, and have some theories about some other elements besides.

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This past weekend, my novel Meets Girl was free at Amazon. I shared a link on Facebook and tweeted about it late last night, and in both posts I’d mentioned I’d previously forgotten to, but that was only mostly true. I did, in fact, forget to mention it on Saturday morning (I was getting ready for the Pittsburgh Parks Conservancy’s 2012 Hat Luncheon, which was a blast). I remembered it later that day, but by then I’d realized it was a good opportunity to conduct an experiment.

I see a lot of authors, and especially independent ones, participating in Amazon’s KDP Select program and taking advantage of the five free days the 90-day period of Amazon exclusivity grants. The two most important participants in publishing are writers and readers, and I think the program is great for both; readers get access to a ton of free books by authors they might not have heard of before or tried, and authors get new readers.

I see enough authors doing so, in fact, that it seems like free books are no longer news. Every day, my Twitter stream is filled with another author linking to a free book. Unfortunately, that’s sometimes all they tweet, ever, but that’s another issue entirely.

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This week’s free poetry collection celebrating National Poetry Month is Soliloquies & other poems. As I note within the text following the title poem, I got the phrase “I am but a poor player” lodged squarely in my head.

Which, of course, set me in pursuit of the Bard.

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I think “The Italian Job”–right now free–was the first Nick Earls short story I’d ever read. And I did so as his publisher.

I hadn’t been able to read much of Nick’s short work. I’m in America, and quite a bit of Nick’s work just hadn’t made it state-side, or, if it had, had gone out of print by the time I discovered his work via Perfect Skin. I’d managed a few of his adult novels–Zigzag Street and Bachelor Kisses, for two–but several others, including The Thompson Gunner, had remained elusive even through special, dedicated channels like Amazon’s marketplace and ABE books.

“The Italian Job” and The Thompson Gunner share a character, Meg Riddoch. I hadn’t been able to read Meg’s story until I started coding The Thompson Gunner for publication through Exciting Press–at which point the novel took on a new name, Tumble Turns. The story and the novel might share a universe, too–on that point I’m not entirely certain, given the ways Meg’s timeline in Tumble Turns digresses and flits back and forth.

You can read about how Nick conceived both novel and story right here.

Mal’s penile implant isn’t really as central to the story as his relationship with Meg, and the connection they build as he drives her around Australia, possibly at the tail end of her Tumble Turns media tour. Or maybe a different tour altogether. But I think it’s one of the first stories I ever read that used the verb “detumesce,” and for that alone it’s worth reading.

So do check it out. And wonderfully, Nick and Nick’s agent and I have arranged it that “The Italian Job” is one of five stories available globally, without restrictions with regard to territory. So no matter where you are, be it Canada, Australia, America, or Italy, if you have access to the Kindle platform, you can read the story. We think that’s pretty great.

Beginning today, every day, some title from Exciting Press will be free.

We’re doing it with a schedule. For each title, Amazon allows us 5 days out of 90 to for giving away. With the right amount of titles and some advance planning, we can manage it every day.

So we are. But why, you ask?

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As promised, ReGeneration & other poems is free today to kick off celebrating National Poetry Month. Every weekday in April, Exciting Press will have free, four-poem micro-collection available; next week, we’ll see The Inevitable Decay of Francis “Fitz-Pack” Fitzgerald & other poems.

But that’s not all. It’s not even the biggest. Our very own one more thing:

Exciting Press is totally thrilled to be able to offer five stories by Nick Earls . . . worldwide!

Because he’s an international bestseller, Nick’s got several sets of people and titles and publishers to juggle. He’s worked with all the giant names in publishing. Saint Martin’s Press. Penguin. Random House. And he’s worked with them across multiple continents in myriad regions. Here’s a guy whose novel Perfect Skin became an award-winning Italian motion picture (as Solo un Padre. Distributed in Italy by Warner Brothers). We’ll be publishing Perfect Skin in May in several territories, but excluding Australia and New Zealand because the e-book market is very different there, and Nick’s got a lot of options. To date, all the work Exciting Press has done with Nick has excluded his home region.

Until now.

Now we have five short stories, one of which is live in all territories, with the others hopefully following its lead presently. All are just a dollar, and, even better: if you’re an Amazon Prime member, you can borrow them all for free through the end of September. Up first we’ve got “Headgames.”

And to celebrate this new global reach, we’re also offering “Problems With a Girl & a Unicorn” free. It appears it’s going to take a few hours for the availability to hit Australia and New Zealand (sorry to all Nick’s fans over there. We appreciate your patience and apologize for the delay. Write us if you have any problems and we’ll make it up to you).

We hope you enjoy these.

As many readers probably already know, April is National Poetry Month. Wikipedia notes:

National Poetry Month was inspired by the success of Black History Month, held each February, and Women’s History Month, held in March.

Neglecting for the moment that conflating poetry, as a genre, to either race or gender seems a little, well, off, celebrating poetry seems like a great idea. Perhaps due to its brevity or the fact that quality within it varies so greatly and is arguably so subjective, poetry is a difficult beast. Lots of people write it with varying degrees of success.

Like me, for example.

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Last week, after having enrolled several books in the Kindle Select program and taken advantage of a few free promotions for essays and short stories, I decided to see how my novel, The Prodigal Hour, would fare. And fare well it did, hitting high ranks, breaking into the top-1oo Kindle Bestsellers, and so far, at least, it’s been maintaining more sales than before. You can find it here, for $4.99.

In fact, it went so well Nick Earls and I decided to do something Exciting.

I’ve been thrilled to work so closely with Nick, an internationally bestselling author, and not just on the Kindle store. Nick’s books have hit many lists in more countries. He’s had books published by Saint Martin’s in the US and Random House in Australia and several other houses and publishers besides.

Now he’s partnered with Exciting Press to bring stories, novellas, and novels to Kindle. Today marks a new publication of a story, “Cabin Baggage,” and a new option:

For the first three days of its digital existence, “Cabin Baggage,” will be free. In addition, it includes a free excerpt of Nick’s novel Monica Bloom, which in its turn, and for the next week only, includes a bonus novella, Grass Valley.

And that’s not even all.

I know! A free short story from an international bestseller! For any other publisher, that’d be enough, wouldn’t it?

Exciting Press isn’t any other publisher, is it?

Well. We’re hoping not to be.

Which is why we’re also offering Meets Girl free, also for a limited time.

Two exciting stories. One lower-than-low price.

This Valentine’s Day, make romance Exciting.

I’ve been sitting on some news for a while, but now that some books are up and things are moving forward, I feel more comfortable making a formal announcement: I’ve officially founded Exciting Press, a new independent digital publisher, and as director have signed bestselling author Nick Earls to a major digital distribution deal.

For a lot of years, I was pursuing what’s now called a “traditional book deal.” I wanted an advance and book tours. It was always my dream.

And I mention that because this feels like my dream come true even though it sort of isn’t. I can’t tell you how proud I am of this venture, and how deeply honored and humbled I am to be working with Nick, who is both a truly accomplished author and a truly cool guy. His agent, Pippa Masson of Curtis Brown Australia, has also been terrific to work with.

So what does it mean to found a press?

A new website for one. There will be more to come on the site.

For now, being a small start-up, I’m working to focus on Nick’s work–which at this point includes more than a dozen books. Our plan is to release them over the spring and summer of 2012, but we’ve also managed to publish a few in time for the holiday.

We’re going to work to make it all easily accessible; for now, the best way to find the work is to search for “Nick Earls” in the Kindle store. But a couple of stories might get you started:

“Problems With a Girl & a Unicorn”

“The Secret Life of Veal”