The other day, Inside the Outside author Martin Lastrapes asked me about Kindle Select (or Kindle Direct Publishing Select, or KDP Select, depending on the day and who’s typing, it seems). I’m now several weeks committed to being a Kindle-exclusive author, and I thought I’d share some of my experiences.

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Last week, in an event specified as education-related, Apple announced new software that enables authors to more easily create and publish media-rich digital content. They’re calling the sales app iBooks 2 and the creation app iBooks Author, but they seem to be making a very marked distinction that what has generally become known as an e-book is not what Apple has in mind when it talks about iBooks.

A lot of authors—especially independent authors—and other people in the publishing industry have been writing about the agreement that comes with the software, and complaining about how restrictive and evil it is. I’ve read the agreement in question, and I think that all the discussion around it is based on simple misunderstanding.

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End of the year means time for lists. I’ve seen lots of book lists over the past few weeks, but they’ve hewed to conservative choices like the new Stephen King time-travel novel or Chad Harbach’s The Art of Fielding. I’ll be honest: I tried both before I got distracted (Kindle’s make it easy to get distracted by another book. Just a few pages that don’t grab and suddenly button-click I’m back to my home library with all those other books I wanted to read . . .).

I’ve also seen lots of discussion about the top-selling indie (or “self-published”) books of 2011. Notable: two of the top ten bestselling books at Amazon this past year were independent novels (and fine books to boot).

But I haven’t seen any lists of terrific independent novels–and by independent, I mean what people with corporations would call “self-published.” And I thought, hey, I’ve read some great independent novels this year. Why not talk about them? Of course, I probably should be less declarative and more accommodating and title this something more generic like “My Favorite Indie Reads of 2011,” but none of the other lists I’ve seen have done so, so I figure why not?

I don’t really think in lists, so I’m not going to make one, but here are some independent books I thought highly of. A caveat: through social networking, I’ve “met” a lot of the authors on this list, as we run in the same circles, but they’re not here just because I follow them on Twitter. I follow them on Twitter because they’re here.

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Lately, there’s been a price trick among independent authors using Smashwords and Amazon: if one made one’s ebook available to Smashwords’ distributors (like B&N and Kobo and Apple) free, Amazon might match that free price. It was the only way to offer a book for free at all, at least for independent authors.

This is no longer the case, and one of the reasons I went Amazon exclusive. In exchange for making my books exclusive to the Kindle platform, I also gained access to the ability to initiate promotions and could make my books free for five days out of every 90.

I did so this past weekend, over Christmas. Hoping to attract a few of all the new readers unwrapping and firing up their shiny new Kindles.

I think it worked.

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After careful consideration, I’ve removed my collection from Smashwords and enrolled all my books in Amazon’s new KDP Select program. I did it for both professional and moral reasons that disagree with most everything else people say about Amazon, so I thought I’d tell you about why, but first I wanted to mention that one benefit of doing so means that, for a very limited time (until December 27th, in fact, so just five days including today), all my short stories, essays, and collections will be available free.

Totally free. No catch. No caveat. You don’t have to be a Prime member.

You can find them all right here.

Now. Why am I going Amazon exclusive (if only for 90 days at a shot), when most people in the publishing industry are decrying the evil of the Seattle corporation–even though that’s kind of ironic, given that pretty much everyone who’s called them an evil corporation is either a corporation or deeply associated with one (or many)?

Because I don’t see them as evil. I’m a reader, first–I write because some of the books I want to read haven’t been written yet–and Amazon has done more for me as a reader than anyone else ever. It’s also done more for me as a writer than anyone save my editrix.

But let’s talk about Amazon. And evil. And corporations.

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I’ve been sitting on some news for a while, but now that some books are up and things are moving forward, I feel more comfortable making a formal announcement: I’ve officially founded Exciting Press, a new independent digital publisher, and as director have signed bestselling author Nick Earls to a major digital distribution deal.

For a lot of years, I was pursuing what’s now called a “traditional book deal.” I wanted an advance and book tours. It was always my dream.

And I mention that because this feels like my dream come true even though it sort of isn’t. I can’t tell you how proud I am of this venture, and how deeply honored and humbled I am to be working with Nick, who is both a truly accomplished author and a truly cool guy. His agent, Pippa Masson of Curtis Brown Australia, has also been terrific to work with.

So what does it mean to found a press?

A new website for one. There will be more to come on the site.

For now, being a small start-up, I’m working to focus on Nick’s work–which at this point includes more than a dozen books. Our plan is to release them over the spring and summer of 2012, but we’ve also managed to publish a few in time for the holiday.

We’re going to work to make it all easily accessible; for now, the best way to find the work is to search for “Nick Earls” in the Kindle store. But a couple of stories might get you started:

“Problems With a Girl & a Unicorn”

“The Secret Life of Veal”

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Over the past few weeks, I’ve encountered several essays in which authors have enumerated reasons not to “self-publish.” I think that their use of the phrase implies some prejudice already–no lesser a source than Hachette (one of the big 6 publishers) notes in a leaked document that “Self-publishing is a misnomer.” When one major corporation acknowledges the phrase is misleading, another is tries to pawn off vanity services as “assisted self-publishing,” and more writers are discussing all the reasons not to do it, one possible implication is that it has become more viable.

That’s because it has.

Which means the big question is whether or not you should do it.

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Just received an email that Amazon has made a special KDP Select option available on its Kindle Direct Publishing platform, which what many authors–including me–use to publish our work for Kindle. Which is awesome. I know a lot of corporate publishers, literary agents, retailers, and authors are wary of Amazon, its continued growth, and its possible dominance, but for many of us–again, myself included–it’s been uniquely empowering.

The new Select option is interesting; authors who agree to digital exclusivity with Amazon can both make their books available as part of Kindle’s new Lending Library and take advantage of free promotions.

I decided to try it out to see what I could see. I went ahead and enrolled “Jamais Plus: Explorations in the Curious Case of the Mysterious Death of Edgar Allan Poe”, while at the same time increasing its “normal” price to non-promotional level (and taking advantage of that free promotion). “Jamais Plus” is a choose-your-own-adventure noir, a twisting-winding throwback to the adventure novels so many of us grew up on, in which C. Auguste Dupin investigates the death of the man who made him an infamous detective. It required substantial and specialized coding to make it work on Kindle, and it’s sort of even more a reading experience than a story.

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I am halfway to 34, and this coming December 24th will be my 34th Christmas Eve, which is how I measure Christmases. For me, Christmas has never been so much about lists and presents and trees as it has been about making those lists and anticipating those presents underneath that tree. Which means that, for me, the essence of Christmas is the breathless hope of wishing on the brightest star in the sky and believing it might come true. That singular moment of potential.

Christmas Eve occurs before the fire at my parents’ house, surrounded by my mother’s sister and her family, as well as any friends who happen to wassail their ways to our home. It’s full of egg nog and sugar cookies and chances are there’s enough nog it gets blurrier as the evening continues in fits of discarded wrapping paper and torn asunder envelopes, but one thing stands out. One thing always stands out.

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Titles seem to be one of the elements of writing writers fret over most, and justifiably so. Chances are, titles are the first thing readers see, so they take on a lot of importance. Under ideal circumstances, they somehow carry the whole theme and story all in a quick phrase. My favorites include Needful Things, American Gods, Peace Like a River, and The Silence of the Lambs. All are not just effective but evocative; Stephen King’s Needful Things, in fact, begins with a character discussing the name of the new shop in town, which happens to be Needful Things–”What do you suppose something like that means? Why, a store like that might carry anything. Anything at all.”

And indeed it does. It’s where you can buy anything your heart desires–or at least the fantasy of it. For a price.

Knowing how important a title can be, I always fret over them. Which was why I was relieved when The Prodigal Hour finally came to me.

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